THE EASIEST, MOST PROFITABLE MAIL ORDER BUSINESS OF THEM ALL
To be rich - to have an endless supply of money for anything and
everything - is the goal of almost every man, woman, and child
in the world. More specifically, the people who don't have, but
would like to have, money enough for everything they have always
wanted, are continually searching form some "secret hottest style country blue ugg australia boots from china combination"
that will open the doors to unlimited wealth for them.
Sooner or later, these people all turn to mail order selling
and, one way or another, give it a try as a pathway to the
fulfillment of all their dreams. And, why not?
They are constantly bombarded with "fabulous get rich quick"
opportunity offers in their mail boxes. In just about every
magazine they look at, full page advertisements promising
UTOPIA, just for clipping and sending in the attached coupon,
jump out at them.
Each and every one of these opportunity offers seems to promise
complete fulfillment of the readers "needs, wants, and desires."
They all make it sound as if all one has to hottest style country blue ugg australia boots from china do is sign up - send
in the small fee - get the details - an explanation of the plan
- and almost immediately, their mail boxes will begin to
overflow with letters containing cash, checks and money orders.
No big investment - no business knowledge - and no work required.
My friend, all of this is "advertising hype," designed to "lead
the reader into seeing and tasting" the fulfillment of all his
dreams. He's so overwhelmed by "the solution to his wants"
offered by the advertisement, that he reads "only what he wants
to read" in these opportunity offers. That's "Top-of-the-line"
copywriting, and worth its weight in gold!
Disregarding the obvious "chain letter and envelope stuffing
schemes," these opportunity offers for "riches beyond your
wildest dreams," give you one of two money-making plans.
The first is some sort of "book of knowledge" written by someone
strong on typing ability but generally sadly lacking in the
experience of "having done it himself," and/or the ambition to
get away form his typewriter long enough to "make his own mint"
using the plan he's advising you to follow.
These writers tell you to "knock out" a how-to report about
something that you're an expert on - to run a low-cost
classified ad offering it for sale in a national publication -
and then to sit back and let the money roll in! The thing is,
what does a shipping clerk, an engine lathe operator, or retail
sales clerk know that other people will pay money to learn?
Even if one of these people were to come up with a saleable
how-to report, where are they going to get the "expertise" to
write a real order-pulling ad, and which national publication is
the "right one" for him to advertise in. The truth of the matter
is that very few, if any - shipping clerks, engine lathe
operators or retail clerks - know the first thing about writing
how-to reports, composing classified ads, or placing advertising
in national publications.
In fact, the very idea of undertaking such necessities to
successful mail order selling - at the risk of losing a lot of
"hard-earned" money - is so frightening to so many people that
they never get beyond this part of the instruction sheet. And
most of those that do rely upon what they "think" they know
about writing how-to reports, composing classified ads, and
placing advertising in national publications - would be much
better off, and receive a lot more value for their money, by
spending it at their neighborhood church or community center.
The other kind of money-making plan these "dream fulfillment"
advertisements offers is a Super Profitable Mail Order
Dealership of your own.
You buy the book that explains all the procedures for making
millions via mail order. Included with your "book of knowledge,"
is a camera ready circular advertising this book - the same one
you send for to make YOU rich - and a dealership instruction
sheet.
This beautiful piece of sales copy explains how everyone in all
parts of the world is just waiting for the chance to buy a copy
of this book - after all - you were eager to buy it, weren't
you? Thus, the instruction sheet goes on to explain, all you've
got to do is either order a supply of these circulars, or the
same thousand names.
We generate orders - get our names - through a number of
different methods. By far, most of our names come from the
advertisement below, which is run on a regular basis in a number
of national publications.
FREE! All-new home-based money-making opportunity! Send SASE to:
Of late, this small classified ad has been generating better
than 4,000 names per month for us. The report we send out is a
simple one-page instruction sheet explaining
extra money by saving, and selling, his in-coming mail. Along
with each of these reports we send out, we include a copy of our
Money Tree circular, and our mailing list subscription service
sales letters. In reply to this package, an average of 3 out of
4 people send in to get in on the Money Tree Program, and/or our
mailing list subscription service. From there, we just keep
right on going by setting these people up as "independent
commission sales people" for our entire list of business success
reports and business start-up manuals.
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